{"id":1102790,"date":"2026-04-26T07:00:38","date_gmt":"2026-04-26T05:00:38","guid":{"rendered":"https:\/\/bybobbys.com\/sv\/?p=1102790"},"modified":"2026-04-21T09:39:14","modified_gmt":"2026-04-21T07:39:14","slug":"beprovad-kvalitet-harvard-att-lita-pa","status":"publish","type":"post","link":"https:\/\/bybobbys.com\/sv\/beprovad-kvalitet-harvard-att-lita-pa\/","title":{"rendered":"Bepr\u00f6vad kvalitet \u2013 h\u00e5rv\u00e5rd att lita p\u00e5"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Vad inneb\u00e4r bepr\u00f6vad kvalitet f\u00f6r oss? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I en bransch d\u00e4r nyheter lanseras i h\u00f6gt tempo \u00e4r det l\u00e4tt att t\u00e4nka att mer \u00e4r b\u00e4ttre. Vi ser det annorlunda. F\u00f6r oss handlar kvalitet inte om hur mycket vi sl\u00e4pper, utan om hur v\u00e4l det vi g\u00f6r faktiskt fungerar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bepr\u00f6vad kvalitet inneb\u00e4r att vi \u00e4r noggranna i vad vi v\u00e4ljer att lansera. <\/strong>Varje produkt ska fylla en tydlig funktion och h\u00e5lla \u00f6ver tid \u2013 b\u00e5de i resultat och upplevelse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det handlar ocks\u00e5 om konsekvens. Att en produkt levererar, inte bara f\u00f6rsta g\u00e5ngen, utan varje g\u00e5ng. I olika situationer, i olika rutiner. Det \u00e4r f\u00f6rst d\u00e5 den blir en del av n\u00e5got l\u00e5ngsiktigt. Kvalitet sitter inte bara i ingredienslistan. Den sitter i helheten \u2013 i appliceringen, i k\u00e4nslan, i hur h\u00e5ret beter sig timmarna efter\u00e5t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r dig ska det k\u00e4nnas enkelt. Du ska kunna lita p\u00e5 att det fungerar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/bybobbys.com\/sv\/wp-content\/uploads\/2026\/04\/Namnlos-design-50-819x1024.jpg\" alt=\"\" class=\"wp-image-1102823\" srcset=\"https:\/\/bybobbys.com\/sv\/wp-content\/uploads\/2026\/04\/Namnlos-design-50-819x1024.jpg 819w, https:\/\/bybobbys.com\/sv\/wp-content\/uploads\/2026\/04\/Namnlos-design-50-240x300.jpg 240w, https:\/\/bybobbys.com\/sv\/wp-content\/uploads\/2026\/04\/Namnlos-design-50-768x960.jpg 768w, https:\/\/bybobbys.com\/sv\/wp-content\/uploads\/2026\/04\/Namnlos-design-50-120x150.jpg 120w, https:\/\/bybobbys.com\/sv\/wp-content\/uploads\/2026\/04\/Namnlos-design-50-900x1125.jpg 900w, https:\/\/bybobbys.com\/sv\/wp-content\/uploads\/2026\/04\/Namnlos-design-50.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Marcus S\u00f6derberg<\/strong> (F\u00f6rs\u00e4ljning &amp; Produktutveckling p\u00e5 Bobbys) f\u00f6r Bobbys Hair Care<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vad inneb\u00e4r bepr\u00f6vad kvalitet f\u00f6r oss? I en bransch d\u00e4r nyheter lanseras i h\u00f6gt tempo \u00e4r det l\u00e4tt att t\u00e4nka att mer \u00e4r b\u00e4ttre. Vi ser det annorlunda. F\u00f6r oss handlar kvalitet inte om hur mycket vi sl\u00e4pper, utan om hur v\u00e4l det vi g\u00f6r faktiskt fungerar. Bepr\u00f6vad kvalitet inneb\u00e4r [&hellip;]<\/p>\n","protected":false},"author":43100,"featured_media":1102823,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90,89],"tags":[],"class_list":["post-1102790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-harstyling","category-harvard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bepr\u00f6vad kvalitet \u2013 h\u00e5rv\u00e5rd att lita p\u00e5 &#187; Bobbys Hair Care<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bybobbys.com\/sv\/beprovad-kvalitet-harvard-att-lita-pa\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bepr\u00f6vad kvalitet \u2013 h\u00e5rv\u00e5rd att lita p\u00e5 &#187; Bobbys Hair Care\" \/>\n<meta property=\"og:description\" content=\"Vad inneb\u00e4r bepr\u00f6vad kvalitet f\u00f6r oss? I en bransch d\u00e4r nyheter lanseras i h\u00f6gt tempo \u00e4r det l\u00e4tt att t\u00e4nka att mer \u00e4r b\u00e4ttre. Vi ser det annorlunda. F\u00f6r oss handlar kvalitet inte om hur mycket vi sl\u00e4pper, utan om hur v\u00e4l det vi g\u00f6r faktiskt fungerar. Bepr\u00f6vad kvalitet inneb\u00e4r [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bybobbys.com\/sv\/beprovad-kvalitet-harvard-att-lita-pa\/\" \/>\n<meta property=\"og:site_name\" content=\"Bobbys Hair Care\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bobbyoduncusweden\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-26T05:00:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bybobbys.com\/sv\/wp-content\/uploads\/2026\/04\/Namnlos-design-50.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helena Gustafsson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helena Gustafsson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/beprovad-kvalitet-harvard-att-lita-pa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/beprovad-kvalitet-harvard-att-lita-pa\\\/\"},\"author\":{\"name\":\"Helena Gustafsson\",\"@id\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/#\\\/schema\\\/person\\\/099cfd7407a1787552b75a2eef15c3b6\"},\"headline\":\"Bepr\u00f6vad kvalitet \u2013 h\u00e5rv\u00e5rd att lita p\u00e5\",\"datePublished\":\"2026-04-26T05:00:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/beprovad-kvalitet-harvard-att-lita-pa\\\/\"},\"wordCount\":196,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/beprovad-kvalitet-harvard-att-lita-pa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Namnlos-design-50.jpg\",\"articleSection\":[\"H\u00e5rstyling\",\"H\u00e5rv\u00e5rd\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bybobbys.com\\\/sv\\\/beprovad-kvalitet-harvard-att-lita-pa\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/beprovad-kvalitet-harvard-att-lita-pa\\\/\",\"url\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/beprovad-kvalitet-harvard-att-lita-pa\\\/\",\"name\":\"Bepr\u00f6vad kvalitet \u2013 h\u00e5rv\u00e5rd att lita p\u00e5 &#187; Bobbys Hair Care\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/beprovad-kvalitet-harvard-att-lita-pa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/beprovad-kvalitet-harvard-att-lita-pa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Namnlos-design-50.jpg\",\"datePublished\":\"2026-04-26T05:00:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/beprovad-kvalitet-harvard-att-lita-pa\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bybobbys.com\\\/sv\\\/beprovad-kvalitet-harvard-att-lita-pa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/beprovad-kvalitet-harvard-att-lita-pa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Namnlos-design-50.jpg\",\"contentUrl\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Namnlos-design-50.jpg\",\"width\":1080,\"height\":1350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/beprovad-kvalitet-harvard-att-lita-pa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bepr\u00f6vad kvalitet \u2013 h\u00e5rv\u00e5rd att lita p\u00e5\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/#website\",\"url\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/\",\"name\":\"Bobbys Hair Care\",\"description\":\"Lyxig h\u00e5rv\u00e5rd av h\u00f6gsta salongskvalitet\",\"publisher\":{\"@id\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/#organization\",\"name\":\"Bobbys Hair Care\",\"url\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":null,\"contentUrl\":null,\"width\":1024,\"height\":1024,\"caption\":\"Bobbys Hair Care\"},\"image\":{\"@id\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bobbyoduncusweden\\\/\",\"https:\\\/\\\/www.instagram.com\\\/bobbyoduncusweden\\\/\"],\"hasMerchantReturnPolicy\":{\"@type\":\"MerchantReturnPolicy\",\"merchantReturnLink\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/villkor\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/#\\\/schema\\\/person\\\/099cfd7407a1787552b75a2eef15c3b6\",\"name\":\"Helena Gustafsson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d4e8bf4b875652f808a764c0df8a41d28d105e0fc2bffa4975e8a2037cd1c453?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d4e8bf4b875652f808a764c0df8a41d28d105e0fc2bffa4975e8a2037cd1c453?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d4e8bf4b875652f808a764c0df8a41d28d105e0fc2bffa4975e8a2037cd1c453?s=96&d=mm&r=g\",\"caption\":\"Helena Gustafsson\"},\"description\":\"H\u00e5rv\u00e5rdsfantast och marknadsf\u00f6rare p\u00e5 Bobbys, alltid p\u00e5 jakt efter n\u00e4sta trend och perfekta h\u00e5rdagar.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/helena-gustafsson-16b16b169\\\/\"],\"url\":\"https:\\\/\\\/bybobbys.com\\\/sv\\\/author\\\/helenabobbys-se\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bepr\u00f6vad kvalitet \u2013 h\u00e5rv\u00e5rd att lita p\u00e5 &#187; Bobbys Hair Care","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bybobbys.com\/sv\/beprovad-kvalitet-harvard-att-lita-pa\/","og_locale":"sv_SE","og_type":"article","og_title":"Bepr\u00f6vad kvalitet \u2013 h\u00e5rv\u00e5rd att lita p\u00e5 &#187; Bobbys Hair Care","og_description":"Vad inneb\u00e4r bepr\u00f6vad kvalitet f\u00f6r oss? I en bransch d\u00e4r nyheter lanseras i h\u00f6gt tempo \u00e4r det l\u00e4tt att t\u00e4nka att mer \u00e4r b\u00e4ttre. Vi ser det annorlunda. F\u00f6r oss handlar kvalitet inte om hur mycket vi sl\u00e4pper, utan om hur v\u00e4l det vi g\u00f6r faktiskt fungerar. Bepr\u00f6vad kvalitet inneb\u00e4r [&hellip;]","og_url":"https:\/\/bybobbys.com\/sv\/beprovad-kvalitet-harvard-att-lita-pa\/","og_site_name":"Bobbys Hair Care","article_publisher":"https:\/\/www.facebook.com\/bobbyoduncusweden\/","article_published_time":"2026-04-26T05:00:38+00:00","og_image":[{"width":1080,"height":1350,"url":"https:\/\/bybobbys.com\/sv\/wp-content\/uploads\/2026\/04\/Namnlos-design-50.jpg","type":"image\/jpeg"}],"author":"Helena Gustafsson","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"Helena Gustafsson","Ber\u00e4knad l\u00e4stid":"2 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bybobbys.com\/sv\/beprovad-kvalitet-harvard-att-lita-pa\/#article","isPartOf":{"@id":"https:\/\/bybobbys.com\/sv\/beprovad-kvalitet-harvard-att-lita-pa\/"},"author":{"name":"Helena Gustafsson","@id":"https:\/\/bybobbys.com\/sv\/#\/schema\/person\/099cfd7407a1787552b75a2eef15c3b6"},"headline":"Bepr\u00f6vad kvalitet \u2013 h\u00e5rv\u00e5rd att lita p\u00e5","datePublished":"2026-04-26T05:00:38+00:00","mainEntityOfPage":{"@id":"https:\/\/bybobbys.com\/sv\/beprovad-kvalitet-harvard-att-lita-pa\/"},"wordCount":196,"commentCount":0,"publisher":{"@id":"https:\/\/bybobbys.com\/sv\/#organization"},"image":{"@id":"https:\/\/bybobbys.com\/sv\/beprovad-kvalitet-harvard-att-lita-pa\/#primaryimage"},"thumbnailUrl":"https:\/\/bybobbys.com\/sv\/wp-content\/uploads\/2026\/04\/Namnlos-design-50.jpg","articleSection":["H\u00e5rstyling","H\u00e5rv\u00e5rd"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bybobbys.com\/sv\/beprovad-kvalitet-harvard-att-lita-pa\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bybobbys.com\/sv\/beprovad-kvalitet-harvard-att-lita-pa\/","url":"https:\/\/bybobbys.com\/sv\/beprovad-kvalitet-harvard-att-lita-pa\/","name":"Bepr\u00f6vad kvalitet \u2013 h\u00e5rv\u00e5rd att lita p\u00e5 &#187; Bobbys Hair Care","isPartOf":{"@id":"https:\/\/bybobbys.com\/sv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bybobbys.com\/sv\/beprovad-kvalitet-harvard-att-lita-pa\/#primaryimage"},"image":{"@id":"https:\/\/bybobbys.com\/sv\/beprovad-kvalitet-harvard-att-lita-pa\/#primaryimage"},"thumbnailUrl":"https:\/\/bybobbys.com\/sv\/wp-content\/uploads\/2026\/04\/Namnlos-design-50.jpg","datePublished":"2026-04-26T05:00:38+00:00","breadcrumb":{"@id":"https:\/\/bybobbys.com\/sv\/beprovad-kvalitet-harvard-att-lita-pa\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bybobbys.com\/sv\/beprovad-kvalitet-harvard-att-lita-pa\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/bybobbys.com\/sv\/beprovad-kvalitet-harvard-att-lita-pa\/#primaryimage","url":"https:\/\/bybobbys.com\/sv\/wp-content\/uploads\/2026\/04\/Namnlos-design-50.jpg","contentUrl":"https:\/\/bybobbys.com\/sv\/wp-content\/uploads\/2026\/04\/Namnlos-design-50.jpg","width":1080,"height":1350},{"@type":"BreadcrumbList","@id":"https:\/\/bybobbys.com\/sv\/beprovad-kvalitet-harvard-att-lita-pa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bybobbys.com\/sv\/"},{"@type":"ListItem","position":2,"name":"Bepr\u00f6vad kvalitet \u2013 h\u00e5rv\u00e5rd att lita p\u00e5"}]},{"@type":"WebSite","@id":"https:\/\/bybobbys.com\/sv\/#website","url":"https:\/\/bybobbys.com\/sv\/","name":"Bobbys Hair Care","description":"Lyxig h\u00e5rv\u00e5rd av h\u00f6gsta salongskvalitet","publisher":{"@id":"https:\/\/bybobbys.com\/sv\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bybobbys.com\/sv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/bybobbys.com\/sv\/#organization","name":"Bobbys Hair Care","url":"https:\/\/bybobbys.com\/sv\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/bybobbys.com\/sv\/#\/schema\/logo\/image\/","url":null,"contentUrl":null,"width":1024,"height":1024,"caption":"Bobbys Hair Care"},"image":{"@id":"https:\/\/bybobbys.com\/sv\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bobbyoduncusweden\/","https:\/\/www.instagram.com\/bobbyoduncusweden\/"],"hasMerchantReturnPolicy":{"@type":"MerchantReturnPolicy","merchantReturnLink":"https:\/\/bybobbys.com\/sv\/villkor\/"}},{"@type":"Person","@id":"https:\/\/bybobbys.com\/sv\/#\/schema\/person\/099cfd7407a1787552b75a2eef15c3b6","name":"Helena Gustafsson","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/d4e8bf4b875652f808a764c0df8a41d28d105e0fc2bffa4975e8a2037cd1c453?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d4e8bf4b875652f808a764c0df8a41d28d105e0fc2bffa4975e8a2037cd1c453?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d4e8bf4b875652f808a764c0df8a41d28d105e0fc2bffa4975e8a2037cd1c453?s=96&d=mm&r=g","caption":"Helena Gustafsson"},"description":"H\u00e5rv\u00e5rdsfantast och marknadsf\u00f6rare p\u00e5 Bobbys, alltid p\u00e5 jakt efter n\u00e4sta trend och perfekta h\u00e5rdagar.","sameAs":["https:\/\/www.linkedin.com\/in\/helena-gustafsson-16b16b169\/"],"url":"https:\/\/bybobbys.com\/sv\/author\/helenabobbys-se\/"}]}},"meta_box":{"goya_post_header_style":"light-title","goya_post_hero_background":"","goya_post_featured_gallery":[],"goya_post_featured_video":"","bobby_page_custom_head_html":"","group_page":[]},"_links":{"self":[{"href":"https:\/\/bybobbys.com\/sv\/wp-json\/wp\/v2\/posts\/1102790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bybobbys.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bybobbys.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bybobbys.com\/sv\/wp-json\/wp\/v2\/users\/43100"}],"replies":[{"embeddable":true,"href":"https:\/\/bybobbys.com\/sv\/wp-json\/wp\/v2\/comments?post=1102790"}],"version-history":[{"count":5,"href":"https:\/\/bybobbys.com\/sv\/wp-json\/wp\/v2\/posts\/1102790\/revisions"}],"predecessor-version":[{"id":1104609,"href":"https:\/\/bybobbys.com\/sv\/wp-json\/wp\/v2\/posts\/1102790\/revisions\/1104609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bybobbys.com\/sv\/wp-json\/wp\/v2\/media\/1102823"}],"wp:attachment":[{"href":"https:\/\/bybobbys.com\/sv\/wp-json\/wp\/v2\/media?parent=1102790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bybobbys.com\/sv\/wp-json\/wp\/v2\/categories?post=1102790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bybobbys.com\/sv\/wp-json\/wp\/v2\/tags?post=1102790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}